If you had to answer that question right now with no fluff, no resume jargon, and no vague generalities what would you say?
What are you REALLY great at? It’s a deceptively simple question, but one that separates successful founders from those stuck in circles. In the fast-moving world of startup business, clarity is currency. Founders who know their edge and double down on it build momentum, attract the right people, and scale faster.
Inspired by the video What Are You REALLY GREAT At?, this blog explores the mindset and method behind identifying your real strengths not the ones that sound good, but the ones that actually move your business forward.
Why This Question Matters More Than You Think
Founders wear multiple hats operator, recruiter, marketer, product strategist especially in the early stages of a startup. But trying to master everything often leads to mediocrity in everything. The founders who create lasting impact are the ones who identify their zone of genius early and design everything around it.
What are you REALLY great at? forces you to stop hiding behind busyness. It calls out your true advantage. Whether it’s product vision, sales, storytelling, or hiring the key is to know it, own it, and protect it from distraction.
This clarity helps you build around your strengths instead of working against them. It gives your startup direction. And perhaps most importantly, it attracts complementary talent the people who fill the gaps so you don’t have to.
What Are You REALLY GREAT At? – A Founder’s Reflection
This question isn’t about ego. It’s about self-awareness. The video touches on a profound insight: many founders avoid this question because it feels uncomfortable. It forces them to confront the areas they’re not good at.
But avoiding it is dangerous. Startups that scale do so because their founders operate in alignment with their strengths. If you’re great at building product, why are you spending half your day chasing cold leads? If you’re a visionary, why are you buried in ops?
Finding your true strength means rewiring your day around it. That’s not selfish it’s strategic.
The Power of Doubling Down
Once you know what you’re really great at, the next step is to protect and expand it. That means designing your calendar, team, and energy around your edge. This is where focus becomes a superpower.
In the startup world, everything screams for your attention. But if you spend your best hours doing things you’re average at, you’re robbing your business of its most powerful asset: you, at your best.
The video makes this clear greatness isn’t found in the hustle. It’s found in leverage. It’s about doing more of what you’re uniquely capable of and letting go of what you’re not. That shift can change everything.
Finding Your Edge – A Practical Approach
So, how do you figure out what you’re REALLY great at? It’s not always obvious. The best place to start is asking what energises you and what others consistently rely on you for.
Look at patterns. When are you in flow? What types of decisions do you make with ease? What do others thank you for not out of politeness, but with genuine relief or appreciation?
Sometimes it’s in the way you simplify complexity. Sometimes it’s your ability to communicate. Or maybe it’s your knack for spotting opportunities others miss. Your greatness doesn’t have to be flashy it just has to be real.
Final Thoughts – Build From What You’re Great At
Startups don’t need founders who do everything. They need founders who do what they do best consistently, unapologetically, and with conviction. So, ask yourself again: What are you REALLY great at?
Get specific. Get honest. Then build your business around it. Delegate the rest. Hire for the gaps. And protect your edge like it’s your most valuable resource because it is.
For more on this mindset shift and how it plays out in real founder journeys, watch the full video here. It’s not just motivational, it’s actionable advice every founder needs to hear.